Google Ads Optimization for Mortgage Leads

I already have several Google Ads campaigns set up for my mortgage-broking business and they look okay, but I know they can do far better. My immediate goal is to generate around 50 qualified leads per month while keeping the cost per conversion as low as possible… (Budget: $250 – $750 AUD, Jobs: Advertising, Digital Marketing, Google Ads, Google Adwords, Google Analytics, Internet Marketing, Lead Generation, Sales)

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